DRIVING TOMORROW: Lotus Type 131 – the all-new sports car is named EMIRA

27/04/2021
Images are for editorial use only.
  • Emira means ‘commander’ or ‘leader’ – highly appropriate for this new Lotus sports car
  • Name had been ‘hidden in plain sight’ in social media teaser film in recent days
  • All-new Lotus design language inspired by the Evija all-electric hypercar
  • World debut of Lotus Emira on Tuesday 6 July

(Hethel, UK – 27 April 2021) – Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA.

The news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131.

The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.

Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.

The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.

Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.

With a distinctive new sports car design influenced by the Lotus Evija hypercar, Emira marks the acceleration of the brand’s product-led offensive into a new era of contemporary design, highly efficient powertrains, and everyday usability coupled with explosive performance. 

Speaking about the Emira, Matt Windle said: ”It’s the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it’s a game-changing Lotus sports car.”

More details on the Lotus Emira will follow in July when the car is revealed.

Ends

Notes to Editors

For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications
jandrew@lotuscars.com
+44 (0) 7384 830903

Rob Borrett, Manager, PR Content and Launch Programmes
rborrett@lotuscars.com
+44 (0) 7718 560789

Alastair Florance, Group PR Manager
aflorance@lotuscars.co.uk
+44 (0) 7802 918662

Samantha Thomas, PR Officer, Product Press & Digital Media
SThomas2@lotuscars.com
+44 (0) 7909 813785

Richard Yarrow, PR Manager, News and Technology
ryarrow@lotuscars.com
+44 (0) 7471 994525

The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

For the latest news and information from the Lotus PR Team please follow:

https://twitter.com/LotusCarsPR

https://www.instagram.com/LotusCarsPR

For Lotus Cars social media please follow:

https://www.facebook.com/LotusCars

https://twitter.com/lotuscars

https://www.instagram.com/lotuscars/

https://www.youtube.com/grouplotus

https://www.linkedin.com/company/group-lotus

About Lotus

Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2021.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.

Lotus

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NR14 8EZ

Norwich

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01953 608000


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